Danny Sallis · Multifamily Asset Management & Turnaround

Accountable operations across every asset class, every market cycle.

You find the deals. You raise the capital. But who's making sure the business plan actually gets executed after close? I manage property managers — I'm the layer between your investors' capital and the people spending it.

You want to get asset management right from the start You have a distressed or underperforming asset You want an honest audit of your current operations
Find Out Where You Stand
Danny Sallis — Multifamily Asset Management
Danny's Results
38
Deals Managed
6,000+
Doors
10+
States
20+
PM Companies Overseen
D → A
Asset Classes

New construction. Value-add. Core plus. Scattered site to institutional-grade.
If it's multifamily, I've operated it.

What Accountable Operations Look Like...

Turnaround

200-Unit Class C — 90-Day Turnaround

Before

62% occupancy, delinquency over 20%, PM unresponsive to ownership.

After

Occupancy to 89% in 90 days. PM replaced. Collections system rebuilt. NOI recovered $380K annually.

Southeast U.S. · Value-Add
Operations Overhaul

1,200-Door Portfolio — PM Accountability System

Before

Monthly reports 3 weeks late. No variance tracking. Ownership flying blind on a $45M portfolio.

After

Real-time dashboard live in 30 days. Identified $210K in expense leakage. Two underperforming PMs replaced.

Midwest · Scattered Site Portfolio
New Construction Stabilization

312-Unit Class A — Lease-Up Recovery

Before

6 months post-delivery, 41% leased. PM blaming market conditions. Investor calls getting tense.

After

Concession strategy rebuilt. Marketing overhauled. Hit 92% occupancy in 5 months. Investor distributions resumed.

Sun Belt · New Construction

Case studies are anonymized to protect partner and investor confidentiality. Results are representative of actual engagements.

The Market Right Now

The operator you want in any market cycle.

Bull market, correction, distress cycle — it doesn't matter. Across Class D to Class A, new construction to distressed turnarounds, 12-unit scattered sites to large institutional-grade portfolios, I've operated through all of it. That range is the point. Whatever the market is doing, I've seen what it does to operations — and I know how to position for it.

Right now, the market is doing something specific.

0%
Rent growth ended 2025 flat — rents fell in H2, wiping out all gains from the first half of the year.
1 in 4
Apartments offered rent concessions in Q3 2025 — the highest rate since the financial crisis.
9.3%
Operating expense growth while NOI growth slowed to 3.5% — down from 24.8% in 2021. Insurance alone surged 33.5% YoY at its peak.
$180B
In floating-rate multifamily loans resetting by 2026 — many at 2–3x the original rate. Bought at 3–4%, refinancing at 6–7.5%.
60%
Of 2021–2022 vintage loans mature next year. MSCI expects a surge in apartment foreclosures. The "extend and pretend" strategy is running out of road.

The markets are unusual right now. But unusual doesn't mean bad — it means you have to understand what's happening. With an operator who's actively managing through this across 38 deals and 20+ PM companies, you do. You see the real numbers. You catch the problems early. And you position your assets to come out ahead while everyone else is reacting.


What This Means for Your Operations
The Market Changed. Most Operators Haven't.

You closed the deal. You hired a property management company. You're getting monthly reports and the numbers look fine. Maybe occupancy dipped, but the PM says it's seasonal. Maybe expenses crept up, but they say it's market-wide.

Here's what I've learned across 38 deals and 20+ property management companies: "fine" at the property level and "fine" at the asset level are two completely different stories. Your PM is managing the property. Nobody is managing the business plan. Nobody is asking why projected rents aren't hitting. Nobody is catching the expense creep before it eats your NOI. Nobody is holding the PM accountable to the numbers you underwrote.

By the time the reports tell the real story, you're already months behind. I've seen it on value-add deals, core plus deals, even new construction. The operators who brought me in early protected their investors' capital. The ones who waited called me when it was already a mess — and the turnaround took twice as long and cost twice as much.

In this market, if you're not 100% confident that your operations are tracking to your business plan — not your PM's version of it, yours — it's worth a conversation. Because every deal I've turned around started with someone who thought things were fine.

Get a second set of eyes on your operations →
How I Work

Three Ways to Work Together

01

Operations Partnership

"I come in as your operator."

For GPs and syndicators who have deal flow and capital but need someone accountable for execution. I oversee your property management, drive the business plan week by week, track every KPI that matters, and give you real visibility into what's happening across your portfolio. This isn't advisory. This is boots-on-the-ground asset management.

Best for: Syndicators and sponsors who need an operator they trust with their investors' money.
02

Asset Management Operating System

"I install my system into your portfolio."

A proprietary dashboard that gives you real-time visibility into the metrics that actually matter — occupancy, collections, expense variance, business plan tracking, NOI performance. Not monthly reports. Not spreadsheets. A live command center. I build it for your properties, configure it for your portfolio, and train your team.

Best for: Operators managing multiple properties who are tired of waiting for reports to tell them what's already gone wrong.
03

Operations Audit

"I'll tell you what your PM won't."

I review your current operations — PM performance, expense tracking, occupancy trends, rent comps, business plan variance — and tell you exactly where you stand. Not a 50-page report. A direct, honest read on whether your deal is tracking or quietly going sideways.

Best for: Anyone who'd rather find the problem before it finds their investors.
Start Here

Not Sure Where You Stand?

15 minutes.
You tell me about your deal, your operations setup, or the thing that's keeping you up at night. I'll give you a straight answer — what I'd do if it were my deal and my investors' capital on the line.
No pitch. No deck.
If there's a fit to work together, I'll say so. If not, you leave the call knowing more than you did.

Book Your 15-Minute Deal Review

Currently accepting a limited number of new partnerships.

About

Danny Sallis

12 years in Army Special Operations. 200+ national security initiatives across South America. Then multifamily — not from a course, not from a book, but from being the person responsible when the business plan has to work.

Today I manage operations across 38 deals and 6,000+ doors in 10+ states. I've overseen 20+ third-party property management companies. I've operated everything from 12-unit scattered sites to large institutional-grade assets. Class D to Class A. Distressed turnarounds to new construction to core plus.

I don't advise on operations. I run them. And I hold them accountable.

Rod Khleif Warrior Program Velocity Capital Partners
Resource

The Operator's Playbook

The frameworks and systems behind 38 deals and 6,000+ doors — built for operators who want to run tighter operations without hiring an asset manager.

PM oversight and accountability checklists Weekly KPI tracking frameworks Business plan variance analysis templates First-90-days turnaround sequence Tenant retention and occupancy playbook
Get the Playbook

$497 — one-time purchase, immediate access